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Designers play it safe as economy sours


ASSOCIATED PRESS

3:40 p.m. October 5, 2008

PARIS – Paris Fashion Week ended on Sunday, capping a season which saw designers play it safe to coax customers into stores despite the global financial crisis.

“I don't think it's been as exciting as other seasons,” Alexandra Shulman, editor-in-chief of British Vogue, told The Associated Press. “On the whole, most of the designers here have kind of stuck to what they know they can do, and not really tried anything that's going to scare the horses.”

Major trends included lashings of color and print, sheer fabrics, sequins for day and sky-high hemlines.

“We've seen a lot of very short clothes, which goes against the old idea that when the economy is bad, hemlines go down,” Shulman said.

LOUIS VUITTON

The skirts at Louis Vuitton suggested the economy will be skyrocketing by next summer.

“There's next to nothing, there's nothing, and then there's less than nothing,” designer Marc Jacobs joked backstage, referring to the miniskirts that were sliced in the back to reveal a hint of bare bottom.

Models paraded to a soundtrack of Edith Piaf songs in outfits that blended a retro peak-shouldered silhouette with exotic embellishment, to stunning effect. Feathers, totems and beads dangled off fierce platform sandals, while waists were nipped in with leather obi belts.

Vuitton chairman and CEO Yves Carcelle refused to discuss the economy, preferring instead to greet celebrity guests including rocker Lenny Kravitz and director Sofia Coppola, who currently stars in ads for the brand with her father Francis Ford Coppola.

He was no doubt hoping brightly colored handbags trimmed with leopard skin will keep the tills ringing for the French luxury powerhouse. Actress Kerry Washington was already putting in her orders, pronouncing a scoop-backed black satin dress with sequined sleeves “amazing.”

“I tend to just gravitate toward more classic lines,” she told The AP. “It's always hard for me to go too rock 'n roll.”

MIU MIU

Guests arriving at the Miu Miu show in an 18th century style mansion were greeted with foie gras and pink champagne, but the clothes read like a manifesto against conspicuous consumption.

Models with sleek hairdos and crimson lips marched robotically in burlap dresses pocked with holes. Italian designer Miuccia Prada also put fine fabrics through the wringer, ripping tears into a scarlet silk pleated cocktail dress that was layered with a short pleated apron.

References to ancient civilizations ran through the collection, with clashing tops and skirts that featured photo prints of mosaics and classical art. Perhaps the message was that fashion fades, culture remains.

LANVIN

Lanvin designer Alber Elbaz knows his customer well – he regularly checks sell-through figures to find out what works on the shop floor.

His spring-summer collection combined clean lines with opulent volume in gowns made from vibrant silks that looked like they had just been thrown on. Fabric flounced over one shoulder or draped above the hip in deep swirls.

Pattern made an appearance in a sky blue leopard print silk dress with a matching clutch. Standouts included a blush pink slim satin trench worn with a tone-on-tone statement necklace.

“Thank you!” said a beaming Jim Gold, president and CEO of New York luxury department store Bergdorf Goodman, as he congratulated Elbaz backstage.

The Israeli-American designer said his job was to create desire.

“Women are not going to buy less, they're going to buy different. I think that they're going to buy emotional pieces that they cannot resist,” he told reporters. “They may skip dinner or lunch, but they will get the dress.”


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